Gold/Silver Repair

  • Reprong/Retip

    Replace tips/prongs on rings with gemstones set with prong.
  • Ring Sizing

    Whether you've lost or gained weight or just received a beautiful Diamond or Gemstone ring we can fit it perfectly to your finger.
  • Stone Replacement

    Losing a stone can happen at the blink of an eye. They can be loose or broken and work their way out. We can take care of that for you. Stone still there but is scratched or worn? We can take care of that too.
  • Reshank

    Replace the portion of the ring that goes around your finger. Shanks can be thin/weak from wear or previous work. We replace the shank with a brand new piece of metal in the proper thickness for the ring to ensure a nice uniform look and strength without any solder joints* that can break if the ring is bent.
  • Misc. Alteration

    We can do whatever you need. Ring converted to a pendant? Brooch converted to a ring? We do it all.

Watch Repair

  • Basic Eval/Diag - Minimum Bench Charge

    Watch stop? Not keeping time? We can evaluate your watch and get it working like new.
  • Watch Battery Replacement

    On average, watch batteries last +/- 1 year. When the time comes, we carry batteries for all watches and many small electronics and automotive key fobs.
  • Watch Straps/Bracelets

    Strap worn on your favorite watch? want to switch from a bracelet to a strap or vice versa? We carry hundreds of high quality leather straps and 316L stainless steel bracelets to fit just about any watch.
  • Apple Watch Strap Conversion

    Mount any strap or bracelet to your Apple Watch to take the look up a notch. These adapters allow you to mount regular straps/bracelets to your smartwatch that you can match to different outfits or fit a stainless bracelet for a rugged and durable alternative to the silicone.
  • Mechanical Watch Repair/Service

    Watches that need to be wound, much like your car, have many moving parts and friction points that need to be cleaned and lubricated to ensure reliable and accurate keeping of time. We work on all makes and models*.
  • Watch Bracelet Adjustment

    We can adjust any watch to fit your wrist perfectly. Ranging $10-$20 for most models.
  • Rolex Repair & Service

    As well as most other Swiss Luxury brands. All work is done in house by our master watchmaker with genuine OEM parts.


  • Collectable US Coins - Sales¹

    We have over 20,000 coins on hand in different grades and years, certified and not. Looking for a specific coin to fill a hole in your collection or to upgrade a current coin to a better grade? Just come in with the year/denomination/mint of the coin you're looking for and we'll pull it out. ¹ We do not keep bullion on hand but can acquire. Come in for a consult.
  • Collectable US Currency Grading & Appraisal

    Bring in your coins or paper currency to have us grade and give you the current price.
  • Certification

    Have your coins certified


  • Jewelry Appraisal - Verbal

    Jewelry appraisals give you a current quote on what it may cost to replace your ring if it were lost or damaged beyond repair. We also will give you a fair market price in case you're looking to sell it and don't know what to ask. We do not buy, so you don't have to worry about a skewed dollar figure that most places might give to allow them to purchase the item for less. Come in before you sell your old jewelry for an unbiased estimate to make sure you're not taken advantage of when it comes to sell.
  • Jewelry Appraisal - Written

    Written appraisals give you a current quote on a retail replacement of your item if it were lost or damaged beyond repair. We also will give you a fair market price in case you're looking to sell it.

Custom Work

  • Duplicatation

    Have a piece you want copied to give someone a gift? Have something in White Gold but would like it in Yellow or Rose? We've got you covered!
  • Recast

    Have a piece that has been repaired time and time again? Sometimes it would be in your best interest to go ahead and remake the piece. Sometimes if it comes to this, we can remake the piece better than it was originally.
  • Custom Design

    See something you like but would like to make a few adjustments? We can do it! Want a full one-of-a-kind piece from scratch? No Problem! Whatever you want. Designs turned around in as little as 2 weeks.
  • Engraving

    Names, dates, designs and textures.


8 months ago
This might be the best find of many years. I have found a comfortable home for all of my collecting on one spot. The owner and his staff could not have been nicer and made me feel right at home. Thank you all!
2 weeks ago
Very friendly and knowledgeable staff
- Kevin M
3 months ago
Love them they are Awsome
- kassie s

About us

AAA Gold & Jewelry Co. strives to give jewelry shoppers a different experience, something out of the norm that you would expect from a fine jeweler. With one of the largest inventories in the area, and a highly experience and trained sales staff that is not only helpful, but one of the friendliest you have ever encountered! If you have an idea in mind for that special someone or family member or if you need a gift for that person who is "impossible to buy for", let us help you pick out something unique and timeless, rest assured you will leave satisfied. No snobby attitudes, no talking down, no pressure. These are just a few qualities that set us aside from everyone else.

Contact Us


Call now
  • (813) 752-4111


Get directions
609 S Collins St
Plant City, FL 33563-5513
United States

Business Hours

Tue:9:00 AM – 2:00 PM
Wed:9:00 AM – 2:00 PM
Thu:9:00 AM – 2:00 PM
Fri:9:00 AM – 2:00 PM
Sat:9:00 AM – 12:00 PM
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